ARTA
Branding
Collateral
Web
Arta is an online platform that efficiently connects collectors & gallerists to shippers & prices. To visually convey the streamlined process of their service, along with the artistic expression at the heart of their business, we created a brand identity that is clean, bold, and a bit abstract.
We created a custom mark for Arta that balances the cleanliness of a sans serif with the allure of a display face. Just the right amount of pomp, yet refined enough to convey efficiency.
Moving Pieces
Deconstructing the logomark, we arranged its pieces to create a fun pattern, which was then applied to business cards, leave-behinds, and various collateral.
